Which of the following would be more likely to be considered when talking about the marketing mix in a business that is internet? The first would be the traffic that the business obtains. This refers to the visitors that are directed to the business’s website, by way of search engine listings, paid advertisements, and other forms of inbound marketing.
The second would be the sales that a business receives. This can be measured, by the sale of a product or service, or the number of hours worked, directly or indirectly, by the employees of the company. The concept of the marketing mix is very important in determining whether a business will generate the profits that it aims for. For example, if an internet sports academy operated by a couple, and which received twenty customers in the first month, and the couple only sold a hundred dollars worth of products, then the sports academy would most likely fail.
But which of the marketing mix variables, in this case, should be considered? The one that should be considered is “the quality of the relationship that the couple has with their customers.” How did the relationship start, and how is it currently? Zach and Julia are strangers, but they have established a bond over the years that has allowed them to spend countless hours watching movies, playing video games, and generally enjoying each other’s company. In order for the business to be successful, it must be able to create that same bond, and foster it in every customer that it serves. This may seem difficult, but for a successful sports academy, it must be done.
The third variable that needs to be considered would be the financial results. This is extremely important because it will tell a business owner exactly what kind of results they should expect. If they expect three customers, they would know that their efforts are paying off. However, if they only expect two customers, then they need to make sure that their marketing research shows that they are on the right track. There is no room for error when it comes to business, so a wise parent would do all they can to ensure that they hire the best person for the job, whether that person is an accountant a physical trainer, or an entrepreneur.
What baseball players want to accomplish in their career is simple: they want to be the best. No matter what level they play at, they want to be respected, appreciated, and paid accordingly. Their parents and coaches may have told them that they have what it takes to be great, but what parents and coaches want is for their kids to succeed at whatever sport they are participating in. Therefore, it is crucial that these young athletes understand what it means to excel in whatever endeavor they choose.
In conclusion, marketing and business are closely related. Both go hand-in-hand with the purpose of growing the business in some way. Whether you are running a local business, a national business, or a global business, there are a number of marketing mix variables that will help grow your business. Therefore, knowing which of the following would be considered when discussing the marketing mix variables for your business is just a matter of understanding what your company does and what you plan to do going forward.