Which Of The Following Statements About Service Marketing Is True?
“servicing today’s new business requirements is what separates us from the rest of the pack.” This is an example of a statement that clearly states a truth, yet it is also completely false. When evaluating which of the following statements about service marketing is correct? Here are some examples to consider:
“The quickest way to increase service productivity is to hire and train current employees better.” This is partially true. Obviously the fastest and most effective way to train your staff is to hire and train new ones. There is also a fine balance between the two. There is definitely a place for using hiring and training current employees as part of your overall service marketing strategy.
“Training current employees better enables you to serve your customers faster.” Again, this is partially true. Although this may be true, if you’re only trying to do this by having your people work on the latest software and technology, you may not be focusing on providing excellent service. In fact, you may end up losing out on business if you spend too much time training and developing your people. Which of the following statements about service marketing is correct?
“It is essential to choose the right partners in order to increase service productivity.” There is probably never a wrong time to consider partnering with another company. Yet, you must also consider whether your partners can complement your own company adequately. If so, then partnering might prove to be a good strategic move.
“To increase service productivity, you should consider outsourcing certain parts of your operations.” When an outsider takes over your operation, they will most likely ask you for advice on how to run your business more efficiently. Although this is one step you can take, it’s certainly not the only one. You should also take some time to think about whether it makes sense for your company to outsource its most mundane, boring, and non-strategic tasks. Even if the answer to which of the following statements about service marketing is correct?
“You can increase service productivity by investing in the best tools and resources available.” If outsourcing is going to cost you money, you must weigh the costs versus the benefits. If you can get the same quality and efficiency from your own company that you can from an external provider, it’s definitely worth pursuing. However, it’s often a sign of an organization that wants to maximize its profit at the expense of its customers. Which of the following statements about service marketing is correct?