What is Sports Marketing?
What is Sports Marketing? This is an industry term that is used frequently in the United States and often referred to as sports PR, athletic advertising, media relations or PR. This term can also be used interchangeably with marketing, which is the promotion of products and/or services directly to the consuming public. As defined by Webster, it is “a branch of advertising where the involved part is the promotion of products and/or services by means of physical media such as mass media, newspapers, magazines, television, etc”.
Sports Marketing is basically a division of mass marketing that focuses on the advertising of products and/or services through sports events and sports franchises. For example, advertisers want to get the name of their product out to as many potential customers as possible. In this way, sports marketers help build brands by creating awareness and loyalty with existing fans of a particular team or player. It is also a service where the marketing involved can be a free or low cost product or an exclusive brand name attached to a team or athlete.
For this reason, the major sports marketing companies are working hard to help enhance the online presence of players and teams. In essence, they want every fan, athlete and participant to have his/her own website. It allows fans, followers and participants to interact with each other in various formats such as message boards, blogs, video sites and social media outlets. In order to help them achieve this goal, most firms create social media profiles for both the players and the teams, as well as a variety of logos and emblems that are used in order to promote the brands. They help create and update content in order to keep the followers and fans informed and entertained. They also assist in the management and the creative process of athlete social media accounts such as Facebook and Twitter.
In fact, social media sites have become some of the most important outlets through which businesses and brands are able to reach out to their target audience. This means that the growth of the sports marketing industry has relied heavily on its ability to provide platforms through which these entities can communicate with their fans and target customers. If a company fails to establish and maintain a strong social media presence, it will become susceptible to follower backlash, which can seriously affect its reputation and sales. In addition to providing platforms for fans and followers to interact with each other, it is also important for athletes to promote their brand by way of their own websites. The social media outlets created by the athletes help enhance their individual brand’s image and also help increase sales and awareness of the brand.
The creativeness of the firms helping create athlete and celebrity social media accounts has grown into a very lucrative business today. There are some companies that are even able to earn six figures in annual revenues simply through creating accounts for their athletes. The sports marketing industry is no different to any other form of entertainment business as businesses must also learn to compete against each other. If a firm takes too long to produce results, then it will be quickly replaced by a competitor who has more resources and creativity. Therefore, businesses must be willing to accept minor failures in order to continue to operate at the highest level.
In essence, marketing sports brands is about providing something of value to the consumer. Sports leagues and athletes understand this completely and therefore, they are not deterred by any negative feedback or comments from their fans. In fact, many of the best firms helping brands promote themselves and promote their teams have been working with these leagues for years. In fact, some of the best marketing firms have even been helping build and run the very brands that they are helping to promote and sell to consumers today.