What is Marketing? Marketing is the art and science of seeking out, anticipating, and satisfying consumer demand; potentially including wide range of choice of an intended target market; and selection of certain characteristics or themes of products to meet consumers’ needs. Marketing seeks to develop a noticeable and positive difference between what is offered and what is not offered. It is also concerned with providing information about products and making available such things as discounts, promotions, or rewards to clients so that they will make a buying decision.
The term “Marketing” is a relatively recent invention. Its roots can be traced in the rise of brand names, and their consistent effort to portray themselves and their offerings in various forms and fashions to attract customers. It was not a very viable profession in its early days; as a result, marketing either developed itself or was put on the shelf. But slowly, the art of marketing has been rediscovered by marketing professionals. With the advent of mass media, especially television and the radio, marketers have again been revitalized, and the art of marketing is once again becoming a prominent force in business.
What is Marketing? In today’s world, the art of marketing has been refined, making it more effective and capable of creating profitable growth and development for a brand, its products, and its services. Marketers today understand the need to engage consumers on a personal level. They know that creating a powerful and personal connection through a company’s various mediums can only result in increased sales and increased profit margins.
The following are some examples of the types of marketing: Salesmanship, branding, direct selling, and exchanges. Salesmanship, a form of indirect marketing, is primarily concerned with gaining a customer’s trust and prospective purchase by communicating the benefits of doing business with the client. Branding is primarily concerned with communicating the benefits of doing business with a client by creating a consistent visual image of the brand and the offerings. Direct selling is the exchange of one product for another in the hopes of gaining a customer. Exchanging offerings is a practice where a marketing professional trades marketing assets in order to gain new clients. All three marketing types complement each other, resulting in a highly effective marketing system.
A successful marketing system begins with a strong understanding of the core principles upon which marketing is based, as well as the key personnel involved in each phase of the system. A strong understanding of market dynamics such as demand, competition, and consumer behavior is essential for successful marketers. Marketing is a business of exchange. Marketers must determine what consumers want and how they want it. In order to effectively engage customers, marketers need to be able to identify what their target customers want and how best to deliver this to them through a customized marketing system.
Learning what is Marketing? Marketing is the science of understanding who buys products and how, so the process of discovering what is Marketing can begin in any field, from fast food to oil refinement. Once marketers have developed an understanding of what is Marketing, they can take this knowledge and apply it to their respective fields and see tremendous improvement in both their short-term results and their long-term results. Marketing is a science whose principles are continually being refined–a process that only continues to grow.