What is Digital Marketing?
What is digital marketing? Digital marketing is basically the segment of marketing which uses various internet and web based technologies like mobile phones, desktop computers and other electronic media and systems to advertise various products and services. These days it is quite common to see advertisements in email, social media, websites, search engines, instant messaging and the likes. With digital marketing, companies are definitely going to reap the benefits because they can reach their potential market very easily.
Digital marketing is all about tracking the results of your marketing efforts, analyzing your data, analyzing the response of your audience, testing ads and revamping your strategies for better results. All these tasks can be outsourced and companies can do it quite effectively. You can simply hire experts to help you out with these activities or take help of various tools available online for tracking, analyzing, interpreting, reporting and planning. There are many different tools and softwares that can be used by an agency who provides digital marketing services to improve the effectiveness of their marketing campaigns and also help them measure the success of the campaign. There are several factors which determine the success of a marketing campaign and these include; the number of clicks made on the ads, the number of unique users who visited the site and the number of people who bought something.
There are a number of digital marketing channels used by companies to promote their products. Amongst the most popular ones are PPC, pay-per-click, search engine optimization, content marketing, video marketing, social media, web 2.0, viral marketing and video streaming. If you wish to measure the success of your PPC campaign, you can divide it into two parts and calculate the cost per click and the cost per action. The reason why most agencies offer their clients a combination of the above mentioned digital channels is because one may not necessarily work well on all the channels available.
A good example of a digital channel is the PPC campaign. This channel is divided into a user journey and a brand journey. The user journey starts with the keyword or key phrase used for the advertisement, followed by the prospect in the user journey who is browsing the net looking for the product and finally the potential buyer looking at the available options. This whole process gives us our prospect or potential buyer and the brand journey starts with the decision maker at the company who decides which brand to promote through the various digital channels available.
Another important aspect of this marketing type is email marketing which is becoming very popular nowadays. An agency providing digital marketing services might suggest using email marketing along with the other traditional online advertising strategies. It might work very well for a company if they also use an SEO expert to optimize their website and their ads; the key to getting the most benefit from the SEO is to find out what keywords or key phrases are being used by surfers to find the company’s website.
Another digital channel which is widely used by digital marketers is the platforms available on the internet. There are several platforms such as the social media platforms, video sharing platforms and several others. These platforms are used by people looking to market their companies or products. A good example of a platform would be YouTube, where lots of companies have got their videos uploaded and viewed, there digital marketing agencies can help the company to use these videos to get more exposure and traffic to their website.