What exactly does Marketing Managers do? This is a frequently asked question by Marketing Professionals. Basically, Marketing Manager does the following: conduct market research, develop plans, execute plans, lead efforts, evaluate results and adjust tactics according to the needs of the company. In other words, Marketing Manager is a key person in a company’s strategy and planning. Marketing is a combination of science and art, combining the best of both worlds to produce a product, service, or idea that solves a problem or enhance a human advantage.
What are some of the typical activities performed by a marketing manager? The Marketing Manager might conduct surveys, collect data, make demographic analysis and prepares statistical reports; develop marketing plans, coordinate marketing campaigns, implement marketing strategies, evaluate the results of marketing efforts, and adjust tactics based on the results of those efforts. An effective marketing manager would be able to do all these in a fast, effective and efficient manner. So, if you ask what do marketing managers do, the answer is to combine the best of both worlds in order to achieve a company’s marketing objectives.
One of the main objectives of Marketing Managers is to create a comprehensive marketing plan, incorporating financial and business projections, market analyses, and allocation of resources between product development and customer service, research and development and of course, sales. A Marketing Manager is also responsible for the oversight of many different departments within the organization. In essence, the Marketing Manager is responsible for the execution of every single section in the marketing management process. For example, a Marketing Manager could oversee all marketing staff, from design and creative, to sales and service, finance, public relations, advertising, and distribution. Basically, the Marketing Manager would oversee a large number of people and departments within the organization.
Some of the skills that marketing managers need to possess include effective interpersonal skills and excellent project management skills. It is important that the Marketing Manager has excellent communication skills and is capable of managing multiple projects at one time. Project management is a necessary skill for all marketing managers, since this allows them to ensure that the entire project is completed in a timely fashion.
Another skill that is required by all successful marketing managers is effective leadership, which involves having an ability to motivate, delegate, and take action. Effective leadership allows you to make wise decisions, encourage people to be productive, and provide feedback to your team members. Furthermore, effective leadership will enable you to foster teamwork and have an open and honest working atmosphere. Good leadership also allows you to foster creativity, trust, and credibility within your team. These are all vital elements to the overall success of your marketing strategy.
Marketers must be very organized as well, especially with their day-to-day tasks. Many marketing managers have excellent organizational skills and have mastered techniques that enable them to create effective work scheduling and work flow processes. They can also arrange your multiple marketing campaigns effectively, allowing you to get the most mileage from each one. Marketing managers can easily manage a large number of campaigns at once and are an invaluable asset to any business owner or manager looking to increase overall profits.