Marketing Mix – An Overview

The first step in the process of establishing your business is to ask yourself, “What are the three most important activities that are going to be included in the marketing mix?” There are three primary activities that are essential to the success of any business. These include the development of a product or service, the promotion of that product or service, and the effective marketing of that product or service. If any one of these activities is not functioning properly you can be rest assured that your business will fail. You must consider all aspects of your business when determining what are the three most important activities that will be included in the marketing mix.

which of the following tasks would be included in the marketing mix

Developing Financial Statements: The development of financial statements is an integral part of the process of evaluating various distribution alternatives to determine the best method to get the product to the consumer. When evaluating various distribution alternatives to determine the best method to get the product to the consumer, it is necessary to develop a proper financial statement that includes inventory, sales and expenses. In order to properly develop a financial statement, it is necessary to have accurate information associated with inventory, sales and expenses, as well as financing. Developing financial statements based on accurate information will assist in the determination of the most logical and reasonable methods for getting the product to the end user.

Evaluating Various Distribution Alternatives: Asking the question, “Which of the following tasks would be included in the marketing mix?” is necessary in order to determine the distribution options that are available to a business. In addition, determining which distribution options are available will assist in the assigning of tasks to specific workers on a consistent basis. For example, a business that markets its products through direct sales must identify which employees will be assigned sales responsibilities based upon their geographic location, job title and sales experience.

Developing Audiences and Advertisers: The purpose of evaluating various distribution alternatives to determine the best way to get the product to the end user is to develop an appropriate target audience and advertisers. Developing an appropriate target audience assists in developing an appropriate advertising campaign. The marketing mix should include the development of an appropriate advertising campaign to reach the right audience. In addition, developing an appropriate advertising campaign aids in identifying which of the advertising tasks would be performed by which of the employees, if any.

Developing Distribution Plans and Methods: To be able to develop an effective distribution plan, it is important to evaluate various distribution options to determine the most efficient method of distributing the product. A distribution plan involves assessing how much of the total cost of production should be allocated to sales, overhead and profit. The methods used for distributing products can vary. There are distribution activities such as packing and distributing activities, which involve evaluating whether or not certain distribution activities are necessary. Developing a distribution plan that takes into consideration all distribution options can help to make the best use of distribution resources.

Evaluating the Marketing Mix will assist the company in determining which of the following tasks would be included in the marketing mix? If you are unsure as to which of the tasks would be included in the marketing mix, you may wish to talk with someone who has a lot of experience in this area. This person may be able to assist you by providing advice about which of the following tasks would be included in the marketing mix.