Marketing is one of the most effective ways to promote a brand or product and help increase sales. However, marketing has always been a hard job, especially in this tough economy. As a marketer you know that your time is limited and often you will need to work smarter than harder. Therefore, if you’re looking to learn how to get into marketing, here are 3 steps that you can start using to improve your chances of success.
Many marketing jobs sit beneath the umbrella of internet marketing, however let us take a look at how to get into internet marketing first, before examining how to get into marketing in general. Almost 2.5 Billion people are addicted to their smartphones every single day, this is good news for businesses because this is an audience that is hungry for information. It is also very important for businesses to understand the importance of mobile marketing and therefore you should begin your studies of Internet marketing as soon as possible.
In addition to knowing how to get into Internet marketing, it is also very important to make sure that you have enough digital marketing experience. You may already have a smartphone, but you should still make sure that you are submitting your company’s website to all major search engines. Mobile optimization is one of the hottest topics in the field of mobile marketing and you should therefore include this in your curriculum vitae. You should also make sure that you are submitting your company’s website to the major directories such as DMOZ, Yahoo, and Google. The reason why you should submit your website to all these directories is because many people use these directories daily and if your website does not appear on the first page of these directories, then your chances of your company’s products and services being discovered have been reduced dramatically.
Another way how to get into marketing is by having great digital marketing skills. One of the most powerful tools that you can use when it comes to advertising and marketing is the social media platform. Most companies today have accounts with Twitter, Facebook and YouTube, so make sure that you spend some time in each of these platforms. One of the best things about using social media platforms for advertising is that it allows you to interact with customers on a one-on-one basis. A successful marketing career often begins with great digital marketing skills.
One of the more popular courses that people take in marketing is the Bachelors of Science in Marketing. This is a fairly standard marketing degree and many people get a Bachelors in Business Administration as well. The main difference between the two is that the BSAM focuses more on business-related coursework and the Bachelors focuses more on networking related coursework. Both of these degrees are good to take, but the BSAM offers better job prospects. This marketing degree usually leads to marketing jobs while the Bachelors simply provides a solid foundation for working in marketing. Make sure to research each of these courses carefully so that you know how much training you will need to obtain a job once you graduate.
There are also many internships that you can take during your undergraduate years that can be a great way to start exploring your interests and figure out how you would like to go about marketing in the future. As mentioned earlier, a lot of small and large companies hire internships when they feel like their employees are just not working hard enough. If you do not have any marketing experience at this point, then finding an internship may be the perfect thing for you. These internships are typically paid and can really help you build up a base of skills that will be useful in your marketing career later.