Month: August 2022

Marketing a Product – Which of the Following Represents the Three Major Phases of a Marketing Plan?

The first phase of marketing a product is to identify its target market. Then the company determines how to reach that market. The second phase is to create a marketing plan. This plan must include the most important components for marketing success. These components include the product itself, the advertising, and the sales and distribution …

Which of the Following Statements About Marketing Intermediaries is True?

Marketers use marketing intermediaries to assist in distribution and sales, but do not take title to the goods they sell. These companies generally operate on an extended contractual basis, selling within a territory and handling non-competing but related lines of goods. The role of a marketing intermediary is changing the traditional distribution model. Which of …

What is Guerrilla Marketing?

Despite its name, what is guerilla marketing? It is a strategy used to increase brand awareness and attract attention. Guerrilla marketing tactics are not illegal, but many companies are in trouble because they don’t get the proper permits. Some companies have gotten in trouble by placing branded graffiti in historical places. Others have gotten in …