Month: July 2022

What is Online Marketing?

What is online marketing? The term is a misnomer since most online marketing methods rely on a combination of methods to achieve their goals. In this article, we’ll outline some of the key aspects of online marketing. For starters, let’s define an online marketing goal. Ideally, you should set specific, measurable objectives. Examples of such …

What is Influencer Marketing?

Before you start working on your brand’s marketing strategy, it’s helpful to understand what influencer marketing is. It’s a process that helps brands identify and recruit niche influencers, as well as onboard and train them. Influencer marketing has traditionally been subjective, based on reach, topic, and actual performance. The process involved choosing influencers based on …

What Is Integrated Marketing Communications?

When creating a strategic marketing plan, it is important to consider all marketing communications in a company’s mix. Integrated marketing communications, or IM, combines different components to create consistent messages and promotions for a company. These strategies typically begin with a SWOT analysis of the company’s strengths and weaknesses, as well as its internal and …

Social Media Marketing Planning – Which of the Following Is Not Part of the Social Media Marketing Planning Cycle?

In the social media marketing planning cycle, which of the following is not a part? In short, the planning process consists of choosing the right social media channel to promote your business and implementing tactics that will drive traffic to your website. Throughout the planning process, you will continually monitor your progress and adjust your …

What is a Marketing Campaign?

A marketing campaign is a method used to promote a product, service, or idea. In general, it uses several types of content to reach a broad audience. These may include blogs, paid advertisements, infographics, videos, webinars, press releases, testimonials, podcasts, and more. Each has a specific purpose, which should be understood by all participants. Creating …