Why is marketing important? It is absolutely no secret that internet marketing really helps small to mid size business tremendously. Even the largest most well known companies depend on efficient marketing to reach their consumers. So let’s quickly explain what successful online marketing consists of and why marketing is so important. Successful marketing starts with …

What Is a Marketing Manager Job Description? Marketing management is an organizational field that concentrates on the efficient management of a company’s marketing tools and resources and also on the optimization of a company’s marketing strategy and operations. It is also known as the economic marketing discipline. Marketing management seeks to maximize company resources by …

What is Marketing? The dictionary definition of marketing is “the process of promoting or selling something through any sort of advertising or social promotion.” Marketing actually refers to several activities a business undertakes in order to sell the sale or acquisition of a particular product, service, or item. It can also be defined as the …

Why Is Marketing Important? The simple answer is marketing is important because it builds trust and loyalty in your clients or customers. This builds a relationship between you and your potential clients and they know that when you say “hey buy this” they will be getting something from you. If your target audience is people …

A marketing manager is in charge of directing the overall marketing strategy for a company, product, or service. They direct a marketing group to develop and execute unique and creative strategies to drive consumer interest via multiple media channels and gauge market demand. Marketing managers often work with the creative side of a company, while …

Which of the following tasks would be included in the marketing mix? The answer to this question may depend on your company’s focus, budget, and the current state of the economy. If you’re a small business owner with limited funds, you may very well decide to focus on marketing and customer service as your company’s …

The marketing mix is an advertising term that can mean the different components that go into making up the “whole of marketing”. The term ‘marketing blend’ is actually a broad foundation model for many businesses, historically focused around price, product, location, and promotion. Today, the marketing mix is used to describe the various elements that …

What Is Marketing? What is marketing? Marketing refers to various activities that a business undertakes in order to promote the sale or purchase of a particular product, service, or item. In recent years, The New York Times classified it as “the science of persuading people so convincingly that they forget all about their wallets”. What …

In a previous post, I explored three primary categories of business communications: Marketing Communications, Customer Relations and Executive Assistant. In this post, I’ll explore the second category, which is: Channel intermediaries. When channel intermediaries are present, it means that there exists a shared channel from whom multiple messages can be sent or received. Let’s examine …

How To Make A Marketing Plan Are you asking yourself how to make a marketing plan? Do you want to have an effective plan for your business? Then here are some tips that can help you come up with a good plan. You must always remember that every business is different and so are its …