What is Marketing Management?

Marketing Management is the academic management discipline that focuses on the rational application of marketing methodology, theories and strategies within an organization and enterprises and on the optimization of a company’s marketing resources and functions. It also involves managerial decision-making, allocation of scarce resources, monitoring and evaluation of performance and the allocation of future funds. …

A Few Examples

A Few Examples Which of the following illustrates how marketing has a direct impact on consumers? It’s either they see or read a product advertisement. If they see it, they will either remember it, or at least it reminds them of it. If they read it, either they remember it again and pass it on …