Which of These Statements Is True About Marketing Channels and Channel Intermediaries?

In a previous post, I explored three primary categories of business communications: Marketing Communications, Customer Relations and Executive Assistant. In this post, I’ll explore the second category, which is: Channel intermediaries. When channel intermediaries are present, it means that there exists a shared channel from whom multiple messages can be sent or received. Let’s examine each of these groups individually, starting with marketing communications.

which of the following statements is true regarding marketing channels and channel intermediaries

There are a number of marketing communication strategies that rely on the ability to send multiple messages over an established channel. For example, it may be that you’re running a successful social media campaign, and your customer base consists of local customers. In order to increase your online presence, you have several options:

You could either use your local network or your national network to market your business. However, what if you have national customers, but you live in the suburbs? This scenario brings up the question: What is the best way to target customers outside of our traditional core markets? Well, there are quite a few options, but let’s quickly look at a few.

Social media has opened up a whole new world of business, beyond our traditional core markets. Previously, the marketing funnel was centered on a handful of national media markets. Nowadays, however, we see phenomenal growth across the board. You have people who are building businesses in their local community, posting on Facebook, Twitter, LinkedIn, Digg and a multitude of other sites. This kind of outreach doesn’t just help your business grow-it gives you a tremendous edge in your industry.

The third category, which is called “channel intermediaries,” provides another wrinkle. A lot of small businesses rely on local media to get their name out. They’re not thinking about reaching customers beyond their immediate geographical area.

In summary: yes, you should be thinking about how to target your marketing efforts beyond your normal area. It’s important to note, though, that you need to distinguish between your local business network and your regional network. Many small businesses have gotten famous by being “off the map,” even in their home town. Remember to look at your target customers’ geographic location when deciding which of the following statements is true regarding marketing channels and channel intermediaries.

Again, your marketing needs to take into account both customers’ and your business’s geographic location when determining where you should be focusing your efforts. Which of the following statements is true regarding marketing channels and channel intermediaries? Your customers are the main influence on which of the following statements is true regarding marketing channels and channel intermediaries. They include customers in your geographic area, customers in your zip code area, customers in your neighborhood, customers in your industry, customers in your region, customers in your country, customers in another country or place, customers in another region, and customers outside of your immediate geographical area.

When it comes to “marketing channels and channel intermediaries,” your local business network is the main influencer. You want to think about your customers’ geographic location when thinking about which of the following statements is true regarding marketing channels and channel intermediaries. They include customers in your local zip code area, customers in your immediate geographic area, customers in your industry, customers in your region, customers in your country, customers in another country or place, customers in another region, and customers outside of your immediate geographical area. So, what if you only care about your local customers? Which of the following statements is true regarding marketing channels and channel intermediaries?