Which of the following is not part of the social media marketing planning cycle? Chances are, you’ve already thought of at least some of them. However, as you get ready for your marketing strategy to launch or refresher session, don’t you also think about which of these is NOT part of your social media marketing planning? You’d be surprised how often I see people say things like “So, which of these activities is NOT a part of my social media marketing planning?”
They’re right. But they’re also missing the point. What you’re really doing in your social media marketing plan is asking yourself which of the following is NOT a part of your social media marketing plan? If you don’t have an answer to that question, chances are you haven’t had a chance to consider it all. This article will help you do that.
In planning for any event there are always initial goals or aims to be achieved. In your social media marketing plan, those aims and goals should be written out and included. Once you’ve done that, you need a clear roadmap to get from point A to point B. This should involve scheduling a date and time for your planning session and clearly indicating what action is going to be associated with each of those points.
* The next item is defining what actions you’re going to take. In your marketing plan you may mention multiple activities, but make sure you write them all down so you know exactly what you’re going to do to achieve them. For example, you may want to write down what website you want to build. Now you can start to develop it, but bear in mind that some pages won’t get you very far unless you’ve got an opt-in page. Also, be sure to include links to the pages that will most benefit your target audience, otherwise you’ll be wasting time and not gaining any kind of conversion.
* There’s one action item that I find is frequently overlooked by novice online marketers, and that is actually placing the product on the web. Placing your product on the internet is one of the least complicated actions to take, but it can result in the most success. You should write down what pages you want to use to promote your product on. Some internet marketing experts advocate bookmarking your pages, but I have a more thorough view of what should be done in regards to promoting your product online. So, once your plan is in place, you can start bookmarking and ping your pages, and even place paid advertisements on social media sites.
Which of the two plans above is not part of the above plan? It doesn’t matter! Both plans are essential in helping you succeed, and your market is only as big as your marketing plan. Follow these simple steps, and get started building your Internet marketing plan today.