If you ever had a difficulty deciding which bidding option is best suited for an advertiser focused on direct response marketing goals? Your first answer may be cost-per-clicks. It costs less than other advertising media and converts at a faster pace. Unfortunately, it hardly brings in huge amounts of traffic to the advertiser’s site/channel, at all.
Is cost-per-clicks a good choice for an advertiser who is looking to attract attention? If you are, your next step should be looking at conversion rates. Conversion rates refer to the number of visitors that buy from your site after they have landed on your page. For example, if your page has a video and a description, but no text, how many visitors will click through to the advertiser’s site, bring them to a landing page and make a purchase? Well, if you want to get high conversion rates, your best bet is to use cost-per-clicks.
An ad campaign with a conversion rate of 90% is not a very profitable one. If you want to earn money online, you need to achieve higher margins. This can be done through using CPA or cost per impression. So, which bidding option is best suited for an advertiser focused on direct response marketing goals? According to experts in the industry, PPC is a great choice, especially for advertisers who have chosen to go for a pay per click campaign rather than paying per impression.
A good CPA bid will work out to be lower than the cost per thousand impressions. However, this doesn’t mean that a company can just choose any price for CPA. The highest bidder for any keyword can be determined by conducting market research. Doing so, you will find that the CPA bid comes at the top of the list when advertisers are trying to determine which bidding option is best suited for an advertiser focused on direct response marketing goals?
When answering the question, “which bidding option is best suited for which advertiser focused on Direct Response marketing goals?” the correct answer is obviously, CPA. Therefore, any advertiser, whether a small company or a medium sized one, should consider investing his or her money in this particular type of advertising. It’s a proven fact that this form of advertising will yield results. What are some of these results? Here are some examples:
Now that you have all the right answers to the question, “Which bidding option is best suited for which advertiser focused on Direct Response marketing goals?” it’s time for you to decide. A good CPA bid is going to be the base for your campaign and it will make a big difference for your online business. Now all that is left is for you to start doing something about it.