There are many different concepts that one might encounter when they are looking into internet marketing. These different concepts are going to discuss the different ways that marketing is done on the web. All five of these different concepts are important to internet marketers, but they are also going to discuss the variations between each one. All five of these internet marketing concepts are important to have a good grasp on as a internet marketer, but they are not the only concepts to consider.
The first marketing concept that we are going to look at is production concept. This is the concept that talks about how to generate sales by selling products. An example of this concept might be selling a video about a newborn baby. There are people who would pay top dollar for this video and in return gain the rights to market and sell the video to others. Another good use for this concept is to sell advertising space. You can sell space to someone who has a very high click through rate (CTR) and people will click on that ad because it is something that they are interested in.
The second concept that we are going to talk about is customer concept. This is a bit more broad in that it talks about what customers want from an organization. It also talks about what customers expect from an organization. This means that an organization should focus on understanding what customers want and why they would want it, as well as how customers think about the company in question.
The third concept is digital marketing. This is used to describe all of the ways that you can use digital marketing to reach your target audience. A good example of using digital marketing to market a product might include putting a digital version of the product out on the web, or having a press release put out about the product. Digital marketing is a way to get your message to your target audience in a different way than is usually possible. It is not completely separate from online marketing strategies, but it is one of the main focuses of marketers.
The fourth concept is production concept. This is really the heart of all the marketing concepts that you will hear about. Marketing and advertising campaigns are created using production concepts that involve some sort of physical product. An example of this might be putting out a physical book or film about a new product concept. The production concept then gets people interested in the product so that they go out and buy it.
The final thing that we are going to discuss here is the last concept which is the long-term strategy. Long-term strategies refer to strategies that a marketer has in mind for the future. They might be designed around some sort of business goal like building up brand awareness. They might also be designed around a time-frame like increasing your sales figures for the year, or coming up with some other long-term goal that you have in mind. Regardless of what is the marketing concept is based on, your market research should help you determine which strategies would be best for your company.