If you’re a small business owner looking to get ahead in your industry and improve upon current sales and profit levels then you need to be aware of the difference between marketing and promotion. Marketing is the action of communicating with your customers in order to acquire new clients and convert existing ones into profits. Promotion is the attempt to increase awareness, marketability and loyalty to your products or services.
Marketing is much more than just mailing out coupons and calling it a day. It takes the time to build awareness, position your company well and create a visible presence. The purpose of this article is to shed some light on what is a marketing campaign and what kind of results you are really after. This is one of the best ways to get in front of your customer and drive new product demand and sales.
When it comes to marketing you should be familiar with several forms of marketing. Pay per click (PPC), lead generation through email marketing campaigns and direct mail marketing plans are just a few examples of what is a marketing plan. The first step towards creating your own marketing plan is to create a simple yet effective sales copy that has the ability to capture your prospects attention and interest. This initial impression is extremely important and can either turn your prospect into a customer or potential client. You should always keep your copy fresh and up to date at all times.
The next step is to consider your budget for your marketing activities. Once you have written and created your sales copy, you will need to determine how much of your budgeted budget you will use to execute your marketing activities. Depending upon how big of a business you operate or how many prospects you wish to attract you may need to spend a significant amount of money on marketing activities. There are different types of marketing activities available such as pay per click advertising, article marketing, viral marketing campaigns and social networking. Each of these different types of activities can have their own set of benefits and drawbacks when it comes to execution.
The final stage in your marketing campaign is the implementation of what is a marketing campaign. This stage involves collecting data on your prospects and analyzing which of these prospects are most likely to become real customers or clients. It is not uncommon for companies to use various tools and analytical systems in order to pinpoint the right people to target through their marketing efforts. A good example of a tool used in this stage would be what is a social media management tool. This type of tool allows the company to analyze which of your current marketing campaigns are working and which need to be improved upon in order to generate a greater number of results.
The last stage in your marketing plan is what is a highly optimized landing page. This is where you will write content to capture the name and email address of your target audience. The information that you include in this page will become the basis for the types of ads that you run in a timely manner to target these individuals. For instance, if you run a PPC campaign, you will create a landing page that is highly optimized to attract clicks from this specific group of people. If you decide to use an article marketing plan, you will create content in this area to spark interest with your target audience so that they will be more likely to engage with you in the future.