Integrated Marketing Strategies
Integration marketing is not a new term; however, it has recently come into the limelight with the advent of new technology and new ideas. The world is fast becoming a global village. Big, successful companies you may think of all began small and gradually grew their way into a giant success. What exactly did they have in common-from Microsoft to McDonald’s to U.S. Steel through lean manufacturing and innovation to lean manufacturing again?
There are many things, small companies can do to help their global business grow. Small companies can help themselves by using technological improvements, cultural differences, and financial leverage to create new markets, develop new products, and expand into new territories. But what if the global company wants to use a more direct approach?
The answer lies in using what is integration marketing? Basically, what is integration marketing is a marketing strategy that combines two or more separate elements in a single effort to promote a single product. If you take a look at how the big multinationals like McDonald’s and Unilever use this strategy you will see for yourself that what they are doing is integrating everything they possibly can into their core business model. Their marketing strategy is simple, yet it has made them a world leader in customer loyalty.
If you look at a Unilever advertisement or a McDonald’s ad, you will see just how integrated each product is into the business. In fact, you may even have noticed that in recent ads for their new Happy Cow product line that they are actually listing the products with the brand name and selling each product off under its own brand name. They are not promoting one over another; rather they are promoting all of their products as one.
One of the reasons that a successful integrated marketing campaign is so successful is because a company or person is not promoting one over another, but rather they are promoting everything together as one. This can work for any brand or product, whether you are selling tires or cleaning supplies. Companies that focus on integrated marketing are able to create campaigns that will bring the consumer up to date with their company by showing them that they are part of the family and part of what makes their company successful. They are making the customer feel like they are a significant part of the solution instead of just buying something and hoping that it works. They make the customer feel like they are important and part of a company that is growing and evolving.
When you are looking for answers to what is integration marketing? If you want to know more about integrating your product or service with another company’s product or service, then the first step is to determine what you want out of the advertising and the second step is to determine what you want for your advertising to do. You must then figure out how to blend the two together to get the best effect that both companies can have. If you do this correctly you will be able to generate leads that are ready to become customers. This is why marketing and advertising are so important to businesses.