How to Create a Marketing Plan
Do you take a hard, long look at your advertising team’s yearly marketing plan each year? You really should. An annual marketing plan allows you to set your advertising program on the proper course to bring your company’s marketing efforts to fruition. Think of it as an annual high-level strategy that directs the direction of your advertising and sales programs. Here’s what you need to know about the plan itself.
First, know your audience. Your audience might be diverse, and they have different buying habits and purchasing power. So your marketing goals will also vary depending on the age, gender, location, and other characteristics of your target audience. If you want to know how to create a marketing plan for social media marketing, it’s important to know who your target market is and how you can reach them.
Next, find out what your target audience needs. Are they online or offline? What are their buying tendencies, i.e., do they buy more products that are used in a “smart manner” or are they more interested in gadgets, the latest trends, or the newest trend? Knowing your target audience’s buying behavior can help you align your tactics with the best practices for reaching them.
Your plan will also involve some measurement. This measurement will help you identify how effective your marketing strategy is. For example, how do you think traffic to your social media pages is going? How many leads are you generating as a result of those lead conversions? Once you have a measurement for success, you can set the necessary goals and organize your plan to achieve those goals.
After your marketing plan, you need to arrange some metrics or tracking guidelines that will measure progress on your plan. If you plan to use reports, your flow chart should include a standard format for tracking progress. Include both general performance metrics and ones that specifically pertain to your target audience. For example, if you are targeting teens, you should track results on click-through rates (CTR) and click-and-mortar sales.
Once you have your metrics in place, it’s time to create your business plan. Your flow chart will provide your roadmap, so be sure to include this in your plan. The template included with this article provides a great foundation for tracking results and developing a marketing plan. It provides a balanced approach to building your brand through social media, while also allowing you to compare your business with competitors. With the templates included, you should be able to quickly and easily get this part of your business off the ground.