SEO marketing is an essential part of the bricks and clicks business model. It helps businesses improve their search engine rankings and boost website traffic. SEO strategies focus on unpaid traffic and not paid ads. By improving the organic ranking of a website, it can help a business achieve higher ROI. But the real power …

Before starting any marketing research project, it is imperative to determine your goals. First, you must identify your SMART objective – a specific, measurable, achievable, relevant, and time-bound marketing goal. Defining your problem is an essential first step, and it should consider the purpose of your research, any relevant background information, and how you will …

A marketing plan is a document that lays out the details of a business’s strategy for promoting a product or service. It should address the marketing mix and determine which techniques to use to promote it. The 4 Ps – product, price, place, and promotion – are evaluated and modified until they meet the needs …

What is positioning in marketing? Simply stated, positioning involves occupying a distinctive space in a consumer’s mind. That space does not have to be different from the products of competitors. In other words, two products with the same positioning become commodities. This can result in a loss of market share. Therefore, the purpose of positioning …

Social media marketing is a powerful tool for reaching new audiences and engaging with them on a personal level. Brands can broaden their reach by engaging with influencers and thought leaders in the market, and can also engage with their audiences in a one-on-one conversation. The results of social media marketing can be transformational for …

In marketing, which element deals specifically with retailing and channels of distribution? The answer to this question lies in the concept of place. Retailing and channel management require thoughtful planning before a product is launched. But in reality, a good marketing strategy takes many elements into account, including product design, pricing, and place. So, which …

If you’re wondering “what does marketing mean”, you’ve come to the right place. Marketing is the process of creating an offering, communicating it to potential customers, and exchanging value. This process is referred to as the marketing mix. It was first coined in the 1950s and has a number of sub-processes. A good marketing strategy …

If you have been asking yourself what is vector marketing, you are probably wondering what exactly it is. If you are not familiar with the concept, let me tell you what it is: vector marketing is a direct selling subsidiary company of the Cutco Corporation. Cutco is a manufacturer of cutlery in Olean, New York. …

If you want to succeed with affiliate marketing, you should follow a few rules. First, you should trust the company behind the product or sales page. It is important to be honest with your audience, and not to mislead them by promoting inferior products. The next rule is to stay on brand’s good side. Your …

What is marketing strategic? In simple terms, it is a business plan that has four pillars: product, price, place, and promotion. The marketing strategy defines how each of these elements works together to meet a business’s goals. The marketing plan becomes the blueprint for the product and service a company offers. It is vital to …