If you ever had a difficulty deciding which bidding option is best suited for an advertiser focused on direct response marketing goals? Your first answer may be cost-per-clicks. It costs less than other advertising media and converts at a faster pace. Unfortunately, it hardly brings in huge amounts of traffic to the advertiser’s site/channel, at …

What is network marketing? This is a question that has been asked and answered over again. Network marketing is one of the most popular forms of home businesses online. Many people wonder how they can become involved in it and what it is all about. To answer this question you need to be made clear …

What Is MarketingMTT? What is MarketingMTT? MarketingMTT is an acronym for “Mobile Telephony Technology”. Mobile phones have changed the way we communicate. With the prevalence of cell phones in the market, it’s no longer enough to talk on the phone. Nowadays, you need to carry your mobile phone with you everywhere you go. Businesses can …

Marketing automation has taken the internet marketing world by storm, because it enables online companies to market their products and services via the internet at a much lower cost. It is commonly believed that internet marketing needs to be a complex and time-consuming process, which in fact it is not. All you need to do …

Which of the Following Is an Example of Green Marketing? Which of the following is an example of green marketing? It’s when a business uses environmentally friendly methods in order to achieve its marketing goals. Green marketing is an ever-increasing trend that allows companies to reduce their carbon footprint, and thus improve their social responsibility …

What is email marketing? Email marketing is the act of transmitting a commercial message, usually to an extended group of individuals, via electronic mail. In its most broad sense, each message sent via email to a prospective or existing client can be considered email marketing. However, it also encompasses other uses such as junk mail, …

What is Integrated Marketing Communication? What is integrated marketing communications? Marketing communications simply refers to the utilization of various marketing tools and resources in conjunction with one another. Marketing communications channels specialize in any means by which a company communicates a message directly to its target audience, or in general, its intended market. The most …

It’s hard to argue with the benefits of Why Email Marketing is Important. If done correctly, the benefits will be undeniable. After all, there are so many advantages associated with email marketing. However, many people overlook some of the more subtle points of implementation. You need to follow these suggestions if you want to ensure …

What Are Product Marketing and How it Can Help Your Business What is product marketing? Product marketing is an instrumental marketing function which bridges the gap between advertising and product management. The primary function of a product marketer is to first identify and define target markets and unique value propositions. In order for a company …

Marketing strategies are strategies used by marketers and businesses in order to promote their products and services to potential customers. These strategies have evolved over the years to target more specific groups of people rather than mass marketing efforts. Marketing strategies are also continuously being developed to accommodate new ways of reaching the market. The …