Month: April 2021

What Is Guerilla Marketing?

What Is Guerilla Marketing? What is guerilla marketing? It is an advertising strategy where a business employs unconventional and sometimes surprising interactions with the public in order to advertise a product or service to them. It’s a sort of high-end, underground marketing. The term first came about by Jay Conrad Levinson’s famous 1984 book Guerilla …

How Influencer Marketing Can Benefit Brands

What is Influencer Marketing? Influencer marketing is basically a form of online social networking marketing involving product placement and endorsements by influencers, entities and individuals who have a purported professional status in their respective field. These people come from various fields such as entertainment, tech, sports, politics, blogging, brands, and many more. They are the …

What is Integrated Marketing Communications?

What is Integrated Marketing Communications? Integrated marketing communications (IMC) encompasses a wide variety of online and offline advertising techniques. Marketing communications therefore includes any means by which a company communicates a message directly to the marketplace, or the targeted market in general. In simple terms, marketing communications encompasses direct mail, telemarketing, advertisements in newspapers and …