Month: March 2021

What Is a Marketing Manager Job Description?

What Is a Marketing Manager Job Description? Marketing management is an organizational field that concentrates on the efficient management of a company’s marketing tools and resources and also on the optimization of a company’s marketing strategy and operations. It is also known as the economic marketing discipline. Marketing management seeks to maximize company resources by …

What Is Marketing?

What is Marketing? The dictionary definition of marketing is “the process of promoting or selling something through any sort of advertising or social promotion.” Marketing actually refers to several activities a business undertakes in order to sell the sale or acquisition of a particular product, service, or item. It can also be defined as the …

What Is Marketing Mix?

The marketing mix is an advertising term that can mean the different components that go into making up the “whole of marketing”. The term ‘marketing blend’ is actually a broad foundation model for many businesses, historically focused around price, product, location, and promotion. Today, the marketing mix is used to describe the various elements that …

What Is Marketing?

What Is Marketing? What is marketing? Marketing refers to various activities that a business undertakes in order to promote the sale or purchase of a particular product, service, or item. In recent years, The New York Times classified it as “the science of persuading people so convincingly that they forget all about their wallets”. What …

Which of These Statements Is True About Marketing Channels and Channel Intermediaries?

In a previous post, I explored three primary categories of business communications: Marketing Communications, Customer Relations and Executive Assistant. In this post, I’ll explore the second category, which is: Channel intermediaries. When channel intermediaries are present, it means that there exists a shared channel from whom multiple messages can be sent or received. Let’s examine …