What is the marketing concept? The marketing concept is the underlying philosophy of how a business operates. There are many factors which contribute to business operations and profits. Companies make decisions on how they should distribute to their goods and services to their clients, how they should convey their unique value proposition and what strategy …

Which of the following statements is true of marketing? “The most important thing to remember in marketing is that people want to buy what we are selling.” Or “It doesn’t matter what you are selling, as long as you are selling something.” Both statements are useful for marketing your business. But both of these are …

What Can You Do With A Marketing Degree? What can you do with a marketing degree? Marketing is about the brand, presentation, and promotion of goods or services in hopes that they will sell, be consumed, interact, and become involved in them. There are just so many facets to marketing; however, there are a few …

What Are the 4Ps of Marketing? What are the 4 Ps of Marketing? The question often asked when considering your entire marketing mix. The meaning of the phrase ‘marketing mix’, is an umbrella structure for companies, historically focused on price, product, location, and promotion. In recent years the marketing mix has evolved and become more …

HubSpot is one of the leading CRM software in the market. However, according to HubSpot’s own admission, only 35 percent of their CRM leads last year were actually closed. Why is this so? According to HubSpot’s chief executive, Keith Jasper, many of these lead generation failed due to communication issues. In order to avoid these …

Marketing Management is an organizational discipline that focuses on the practical application of market orientation, marketing techniques and strategies in organizations and enterprises and on the proper management of the company’s marketing assets and functions. Marketing can be thought to be one of the most important aspects of business activity, which determines the survival and …

How Marketing Has a Direct Impact On Consumers Which of the following statements best describes your business? “The products or services I provide have a direct impact on the quality of customer service I offer.” “My goal is to build a company that’s known for providing excellent customer service.” “my goals are to build a …

How useful would a Gantt chart to be in terms of helping you improve your marketing implementation? You may have already heard of the tool that is used by many business owners as a means of helping them to better understand what is happening throughout their various departments. This type of chart is fairly simplistic …

What is Affiliate Marketing Revenue? What is affiliate marketing? Affiliate Marketing is a kind of commission-based promotion in which a company compensates one or more affiliates for every customer or visitor brought about by the affiliates’ marketing efforts. The actual money being paid by affiliates to merchants is called the “Cost Per Action” or CPAs. …

The most common way of making money with affiliate marketing involves purchasing affiliate products. You advertise the products, receive a percentage of the sale, and promote them on your website or blog. Others generate the products themselves; you promote them online and receive a cut for your efforts If you are interested in learning how …