Month: February 2021

What is the Marketing Concept – What Are the Components of the Concept

What is the marketing concept? The marketing concept is the underlying philosophy of how a business operates. There are many factors which contribute to business operations and profits. Companies make decisions on how they should distribute to their goods and services to their clients, how they should convey their unique value proposition and what strategy …

What is Marketing Management?

Marketing Management is an organizational discipline that focuses on the practical application of market orientation, marketing techniques and strategies in organizations and enterprises and on the proper management of the company’s marketing assets and functions. Marketing can be thought to be one of the most important aspects of business activity, which determines the survival and …