What is Integrated Marketing Communication?

What is Integrated Marketing Communication? What is integrated marketing communications? Marketing communications simply refers to the utilization of various marketing tools and resources in conjunction with one another. Marketing communications channels specialize in any means by which a company communicates a message directly to its target audience, or in general, its intended market. The most …

Marketing Concepts Used by Young Man Telling What is Marketing Strategies

Marketing strategies are strategies used by marketers and businesses in order to promote their products and services to potential customers. These strategies have evolved over the years to target more specific groups of people rather than mass marketing efforts. Marketing strategies are also continuously being developed to accommodate new ways of reaching the market. The …

What is Sports Marketing?

What is Sports Marketing? What is Sports Marketing? This is an industry term that is used frequently in the United States and often referred to as sports PR, athletic advertising, media relations or PR. This term can also be used interchangeably with marketing, which is the promotion of products and/or services directly to the consuming …