If you’re not familiar with the term “SEO”, it’s all about placing your site in the top three positions of organic search results. This type of traffic is highly targeted, and website owners who achieve that goal often make thousands of dollars a day. You can do the same for your website by making it …
The marketing research process begins with identifying the problem or opportunity. Identifying a problem may be caused by a decline in sales, new technology, increased competition, or a shift in the buyer’s tastes. Once the problem is identified, it is crucial to define the scope of the research project. Otherwise, the efforts of the marketing …
A thorough understanding of your target audience is the foundation of successful marketing. You need to know your target audience’s demographics and behaviors to create a marketing plan that resonates with them. Developing a buyer persona is an effective way to learn more about your audience. Consider the traits that your ideal customer would have. …
What do marketers do? Essentially, they do research to understand how customers respond to a product or service. These data can be gathered through market surveys, competitive analysis, and interview panels of potential customers. The results of this research can help guide product positioning, messaging, and more. Marketing activities span both traditional and digital marketing. …
You may be thinking that the first three P’s – product, place, and promotion – are important for boosting your sales. But these four facets are not always as simple as they sound. While a good marketing strategy is an essential element to success, you can’t simply apply the first three if you want to …
While the term “content marketing” is fairly new, businesses and individuals have been using the concept for years. John Deere, a farming company, once gave away a free magazine to potential customers. While he probably had no idea how his act would affect his business’ revenue, he understood the underlying concept of content marketing. In …
SEO marketing is an essential part of the bricks and clicks business model. It helps businesses improve their search engine rankings and boost website traffic. SEO strategies focus on unpaid traffic and not paid ads. By improving the organic ranking of a website, it can help a business achieve higher ROI. But the real power …
Before starting any marketing research project, it is imperative to determine your goals. First, you must identify your SMART objective – a specific, measurable, achievable, relevant, and time-bound marketing goal. Defining your problem is an essential first step, and it should consider the purpose of your research, any relevant background information, and how you will …
A marketing plan is a document that lays out the details of a business’s strategy for promoting a product or service. It should address the marketing mix and determine which techniques to use to promote it. The 4 Ps – product, price, place, and promotion – are evaluated and modified until they meet the needs …
What is positioning in marketing? Simply stated, positioning involves occupying a distinctive space in a consumer’s mind. That space does not have to be different from the products of competitors. In other words, two products with the same positioning become commodities. This can result in a loss of market share. Therefore, the purpose of positioning …