Which of the Following Statements About Marketing Intermediaries is True?

Marketers use marketing intermediaries to assist in distribution and sales, but do not take title to the goods they sell. These companies generally operate on an extended contractual basis, selling within a territory and handling non-competing but related lines of goods. The role of a marketing intermediary is changing the traditional distribution model. Which of …

What is Guerrilla Marketing?

Despite its name, what is guerilla marketing? It is a strategy used to increase brand awareness and attract attention. Guerrilla marketing tactics are not illegal, but many companies are in trouble because they don’t get the proper permits. Some companies have gotten in trouble by placing branded graffiti in historical places. Others have gotten in …

What Is Integration Marketing?

If you’re not sure what integrated marketing is, you’re not alone. There are numerous benefits to integrating your marketing campaigns across multiple channels, platforms, and technologies. To be effective, it takes a team approach and includes input from all departments, including sales and marketing. Here are some of these benefits. 1. Integrated marketing can help …

What is Online Marketing?

What is online marketing? The term is a misnomer since most online marketing methods rely on a combination of methods to achieve their goals. In this article, we’ll outline some of the key aspects of online marketing. For starters, let’s define an online marketing goal. Ideally, you should set specific, measurable objectives. Examples of such …

What is Influencer Marketing?

Before you start working on your brand’s marketing strategy, it’s helpful to understand what influencer marketing is. It’s a process that helps brands identify and recruit niche influencers, as well as onboard and train them. Influencer marketing has traditionally been subjective, based on reach, topic, and actual performance. The process involved choosing influencers based on …